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Social Commerce In Kenya: What is the best platform Slyzed Vs. Twiva Vs. Wowzi

49% of small businesses in Kenya use social media like Facebook, Instagram, and WhatsApp only as their e-commerce channels. Yet, dedicated e-commerce features tailored for African users are still in the pipeline, awaiting release. This informal approach to social commerce has allowed individuals and unregistered businesses to tap into online selling while fostering a sense […]

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How to start affiliate marketing in Kenya

Affiliate Marketing in Kenya: Slyzed Affiliate Marketing For Beginners

The creator economy continues to take shape, especially in Africa, thanks to social commerce adoption. In this tutorial, you will learn how to start affiliate marketing in Kenya with Slyzed. Slyzed affiliate marketing is an excellent way to start earning money online. It does not matter whether you are looking for a side hustle or

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The psychology of persuasion - The 6 Principles to influence People to Buy Anything from You

The psychology of persuasion – The 6 Principles to influence People to Buy Anything from You

In the ever-evolving marketing landscape, where competition is fierce and consumer choices abound, understanding the psychology of persuasion is nothing short of a superpower. Enter Robert Cialdini, a distinguished figure in psychology and marketing. His research has unveiled the hidden forces that shape our decisions and behaviours. In exploring Cialdini’s pioneering work, we’ll journey through

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customer experience for online sellers

Customer Experience for Online Sellers: 3 Tips to Attract your Gen Z shopper

Sellers, today we are going to talk about your customer audience. And we are going to focus on a particular audience, the people who are likely to shop online. The Gen Z Audience. Let’s look at how you can improve the customer experience for online sellers. Digital fluency and tech savviness among this generation demand

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How to build customer trust to increase your online sales

How to build customer trust to increase online sales

Having a fast and operational website for your online store will increase your credibility. But, picture this. How do you build a relationship with your customers? I want you to think about your customer journey from your landing page to post-purchase. Before we look at how to build customer trust to increase online sales, let’s

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Are referral programs worth it in Kenya?

Are referral programs worth it in Kenya?

Are referral programs worth it in Kenya? As a small business owner, you understand the importance of finding low-risk strategies that fit your budget while yielding maximum results. In an increasingly competitive and less converting landscape of Facebook and other social ads, it’s crucial to explore alternative avenues that offer lower risks and higher returns.

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