Are referral programs worth it in Kenya? As a small business owner, you understand the importance of finding low-risk strategies that fit your budget while yielding maximum results.
In an increasingly competitive and less converting landscape of Facebook and other social ads, it’s crucial to explore alternative avenues that offer lower risks and higher returns.
Are referral programs worth it in Kenya? 3 Low-Risk Marketing Strategies to Boost Sales
In this article, we’ll delve into three low-risk tickets to enlarge your customer base and increase your sales. So, fasten your seatbelt, and let’s embark on this marketing journey together!
Invest in a Professional Website
Your website serves as the digital face of your business. This makes it an important asset for expanding your customer base. Investing in a professional website creates a virtual storefront that operates 24/7. Needless to say, in this age of e-shopping, you need to provide potential customers with a seamless browsing experience.
A well-designed website also builds trust and credibility by showcasing your products or services. It becomes a hub for valuable information, engaging content, and easy-to-use navigation about your business.
Ensure your website is mobile-friendly and optimized for search engines to enhance discoverability and organic traffic.
Optimize Your Website for Upselling and Cross-Selling
Once you have a professional website in place, it’s time to leverage it as a powerful sales tool. Upselling and cross-selling techniques can significantly increase your average order value and boost sales.
Identify complementary products or services that align with your customers’ needs and display them strategically on your website.
In addition, provide enticing offers, bundle deals, and exclusive discounts to encourage customers to explore additional options.
Upselling and cross-selling will help you maximize the potential of every customer interaction and generate higher revenue without substantial risks.
Launch a Referral Program
Referral programs are one of the low-risk strategies available for small businesses. They allow you to leverage the power of word-of-mouth marketing. Affiliate or referral programs will help you tap into the existing customer base to acquire new customers.
However, a lack of digital skills can limit you from utilizing this highly effective strategy. Developing and managing a referral program platform requires technical expertise, which may be daunting if you lack a strong digital background.
Fortunately, Slyzed comes to your rescue as Kenya’s first referral program platform. Slyzed offers an intuitive and user-friendly affiliate program platform management specifically designed for online sellers.
It eliminates the digital skills barrier by providing a seamless experience that enables small business owners to effortlessly set up their online shops and launch their referral programs.
Slyzed allows you to automate the tracking of referrals, reward loyal customers, and expand your customer base without the need for extensive technical knowledge.
Conclusion
In the ever-evolving world of e-commerce, it’s essential for small business owners to find low-risk strategies that can effectively expand their customer base and increase sales. Referral programs are worth it in Kenya as they allow businesses to reach a wider customer base.
Investing in a professional website creates a strong online presence, optimizing it for upselling and cross-selling maximizes revenue potential. In addition, small businesses can launch a referral program that taps into the power of word-of-mouth marketing.
While a lack of digital skills may hinder some from adopting referral programs, Slyzed’s innovative platform offers a simple and accessible solution for managing referral programs. This makes our tool an ideal choice for small business owners seeking to grow their customer base with minimal risks.
Embrace these low-risk tickets, and watch your business soar to new heights of success.
What other low-risk marketing strategies do you use to grow your business? We would love to hear more about your ideas as well.